Standing out in an overly crowded space
challenge
In a market where most luxury jewelers follow traditional branding approaches, SMIRO needed to establish a distinctive voice. How could we create a brand identity that would resonate with modern couples while maintaining the prestige of luxury jewelry?
competitors
We developed a bold new identity centered around a rich red – symbolizing love and passion. This daring approach challenged industry norms of neutral, minimalist aesthetics, creating immediate brand recognition and emotional connection.
Revamped 'Red' Branding
We developed a distinctive brand identity that resonated with the target audience. Our art direction emphasized elegance and craftsmanship, setting the company apart in a competitive market.
Visual-centric platform
We created a mobile-first website that showcases custom engagement rings and features customer testimonials. The branding should be consistent with our social media to ensure a seamless experience.
SMS first approach
When a customer initiates contact via iMessage, they are 400% more likely to create a custom engagement ring. Our platform is designed to prioritize answering questions through SMS.
Visual Identity Revolution
We aim to stand out from traditional engagement ring brands on social media. We utilize bright red colors, minimal text, and striking images.
Image Gallery
"They transformed our brand completely. Going bold with the red wasn't just different - it became our signature. Now clients come to us because they recognize our unique style instantly."
